Jenny Zink, MBA
Jenny Zink serves as a Senior Manager for Newport Consulting Group in its Market Growth and Entry service, with a specific concentration on marketing communications, market strategy, and social media campaign approaches. Her professional work for a large scale technology implementation firm, KPMG/BearingPoint, laid the basic foundation for her career in marketing and her specialization. It was here that she joined the marketing team of this organization and found her true passion; using a mix of digital and traditional mediums to reach target markets and drive return on investment.
Jenny has been highlighted in BusinessWeek magazine as an up and coming work-from-home employee. She was also awarded the Silver Beacon Award for her work to drive return on marketing investment ROMI at one of BearingPoint’s biggest tradeshows. Jenny Zink received her Bachelor’s Degree in Management Information Systems from California State University, Chico. Ms. Zink holds an MBA in Marketing, which she received from Bellevue University. Ms. Zink makes her home in Northern California. You may follow Jenny on Twitter (@tazzyd007).
Ways to Embrace Social Media Now to Achieve Greater Market Presence
A social media strategy is really about social networking, not social automation. You need to understand your audience and network with them, on their level, with content at a frequency they can and will respond to. Senior Manager Jenny Zink shares five key things you can do now to get your social media strategy off of “auto pilot” and engage
Adobe PDF (238kb)