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Market Growth and Entry
Discover New Opportunities, Blue Oceans, Lost Gems
At Newport Consulting, we have a strong track record in helping our clients leverage their best "assets" – uncovering those gems that shine brightly in a competitive market. Sometimes we uncover gems within the company and sometimes gems within a market that have little or no competition.
Our goal is to deliver you short term results that capture expanded market opportunities and increased revenues. Often client operating costs can be reduced through our work of improved processes and goal setting. Our strategy sets new direction – a shift – if needed and recommendations for implementing these strategies.
Operational programs in areas such as sales, marketing, channel management, and delivery allow the momentum to continue from strategy to value-based results. We stay on the journey with you when needed, sharing in the risk and reward of growing new market opportunities.
Blue Ocean Strategy Program
One of our most requested and best-leveraged engagements involves identifying and implementing new "Blue Ocean Opportunities", whether through new markets, or by enhancing existing products or services, or through identifying new sales or partner channels. We roll up our sleeves and work with you - not "to you" - to identify how best to achieve value and results. Although we collectively have decades of experience working with Fortune 500 companies, often we are asked to conduct this Blue Ocean Strategy work for high growth, Inc. 5000 and mezzanine-financed, companies who need to make quick market gains during a relatively short window of opportunity in a fast moving market. From identifying the opportunity to implementing the marketing or sales channel programs, we can work in each phase to help you gain new market ground.
Implementation of Growth Strategies
We do not simply work with you on a “once and done” basis like so many other firms. We select our clients as they evaluate us, in terms of fit of product and service within our existing partner portfolio. We do not accept any engagement or forward relationship with our clients which significantly overlap with areas where we are already engaged in the market. Because our client relationships often last years not weeks, we can help you scale with our extensive relationships of partners, service providers, and program oversight and design services.
Growth through Channel Partnerships
We admit it - we like being a corporate matchmaker! It’s very satisfying to create synergy between two companies … and our track record in creating these opportunities for our clients propels us to want to do more. Once we have been brought into an understanding of our client’s strategic goals, we can combine the right team for the partner project which may include marketing strategists, research analysts, technologists, with those with the appropriate industry relations and contacts. Doors often open easier and opportunities develop faster through the use of a “third party” advocate and “matchmaker,” versus our clients trying to ask directly for an initial audience. Technology partnerships often complement our work in Blue Ocean Strategy planning and implementation.
Selected Articles and White Papers
September 21, 2012 - 3 Part Interview with William Newman on Social Business Outsourcing for Dig-it-All read the interview series
A social media strategy is really about social networking, not social automation. You need to understand your audience and network with them, on their level, with content at a frequency they can and will respond to. Senior Manager Jenny Zink shares five key things you can do now to get your social media strategy off of “auto pilot” and engage. Download the white paper Adobe PDF (238kb)
Marketing Communications and
Online Presence
The business-to-business (B2B) market decision maker spends a lot of time online, researching the industry and different solutions as part of the purchasing cycle. Much awareness and consideration can be built through online communications. We have the experience and expertise to help you position your social business (socbiz) marketing offers to others, whether it’s through technology and marketing articles via our media contacts, thought leadership, points-of-view, product presentation materials or white papers. We don’t claim to be social media technologists – instead we provide you with the wisdom of what to say, where to say it, and how to position your story so you can take advantage of the easily accessible media channels in your marketplace.
Newport Consulting Group is a Silver Level Solution Partner with Constant Contact, specializing in developing integrated email marketing and strategic marketing communications services. You can register with our partner network for free and receive periodic incentives and discounts on Constant Contact services. Try Constant Contact free for 60 days.
Business Launch and Expansion
Whether you are a new or existing business, creating a new market or venturing into a new industry segment requires the proper care to protect not only your assets but also your brand. We help companies assess various start-up, expansion and acquisition options through review of corporate and trademark documents and development of initial operating guidelines. These guidelines can include employee handbooks, marketing plans, sales toolkits, and internal communications approaches.
Venture Capital Preparation
Whether you are late stage funding or seeking mezannine or early funding rounds, we can "tell your story" in a way favorable to banking institutions and venture capital firms. We also maintain several relationships in the banking and VC space which can support your growth objectives.
Streamlining Repeatable Services
High growth companies often seize many opportunities first and reflect only afterwards. Customer-driven opportunities can make a company – but often too many dissimilar opportunities can break a company. We bring expertise to create order during times of growth. We do this by identifying a company’s core “assets” – those offerings that can be best leveraged and repeated. We work side-by-side with you to “productize” your offerings, identify your best and most profitable service or product components, structure clear boundaries between service and products, and identify the highest cost reduction areas. Using a team that augments and complements your cross-functional groups during company growth can help to take the pressure off of immediate needs while making sure you are moving forward on your company’s critical marketing and product plans.
ph: + 1 (248) 978-2000
fax: + 1 (248) 922-5907
info
